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Do We Still Need Experts in a DIY World?

2/26/2015

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Products ranging from hair color in a box to tax preparation software promise to make our lives easier -- and more affordable -- by arming us to achieve expert-quality results without having to actually pay an expert to do the work.
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While I'm a big-time proponent of the figure-it-out-on-your-own lifestyle -- I've dabbled in DIY lip balm, oh, yeah -- I can definitely proclaim that I still need the assistance of certain experts in certain fields to get certain things done exactly right.

This attractive graphic, for instance, I've just cobbled together myself in under eight minutes, thanks to the brilliant assistance of the web site canva.com.  The possibilities of making beautiful visuals are endless with this no-graphic-designer-necessary WYSIWYG free software.

What a stroke of genius that I'd stumbled upon it.  Or is it?  It's been weighing on my mind pretty heavily recently that, if I'm going to offer a full basket of services in the web content support arena, I'd better know a thing or two about layout and design. 

Heck, being just a wordsmith might not cut it in this day and age, what with the armies of savvy, multi-talented, well-rounded college grads out there.   


Indeed, I am an idealist.  Do what you dare to dream and all that.  But I'm also a realist.  I know my limitations.  I know when to hand it off to an expert.  My hairstylist would kill me if I tried to cover my roots in dye from a box (she may just have to suffer there, because coloring is wicked expensive!). 

And I think I'll hire a designer to take my words and make them glow using fancy fonts and all that other magic they paid good money learning to do. 
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Conversations With... Series Launch!

2/24/2015

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I'm so pumped! I'm about to unveil the long-anticipated Conversations With... interview series! 

To kick off the series, I'm honored and thrilled to have the great opportunity to introduce you to the writer who makes up the "E" half of the wildly popular E.G. Foley adventure novels, Eric Foley! 

Check back to see what Very Incredible Person I'll be interviewing next...



 
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Customer Case Studies:  Darlings of the Marketing World  

2/22/2015

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Learning how to write case studies in Casey Hibbard's online bootcamp with Carol Tice of freelancewritersden.com has blasted me right back to Journalism 101.  It all makes perfect sense and reminds me just how intuitive constructing a good story really can be. 

And, it's a ton of fun. 

Case studies are popping up everywhere lately.  Or maybe that's just the way it seems because I have become obsessed with them.  This fantastic article explains why they're the newest darling of the marketing world, especially for B2B companies. 

They've become so critical because potential buyers, when deciding whether or not to buy from you, depend on the real-life experiences of others who've used your products or services.

I love writing them and would lunge at the chance to write more.  If you have a satisfied customer story, that's worth sharing.  Let's make it part of your company's documented history.   

Send it to your shareholders.  Include it in a grant proposal.  Flaunt it to the awards committee.  Emblazon it on your web site for the world to see.  



    


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    Janeen E. Ellsworth
    Writer, wife, mother, scribe, weak coffee enthusiast. Welcome!

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